Beyond the Books: BeanSquad’s Strategic Financial Guidance for Franchise Growth

For franchise brands seeking to scale sustainably, accurate bookkeeping is only part of the equation. Today’s most successful franchise systems demand more — deeper insights, benchmark-driven coaching and advisors who understand the why behind the numbers. That’s where BeanSquad comes in.

“Since we support franchise-specific verticals, we not only learn about the individual franchisees’ needs, wants and concerns, we also learn the franchisors’ needs, wants and concerns for the entire concept,” said Mike Greenblatt, partner and senior vice president of business development and strategic growth at BeanSquad. “It allows us to build an entire financial advisory group to give guidance on what is going on.”

Not Just the What — But the Why

At its core, BeanSquad provides full-service bookkeeping support — monthly reconciliations, sales tax filings, trend analysis and more. But the real power lies in the why. Greenblatt and his team take the time to break down what’s working and what’s not, turning financial data into operational strategy.

“This might be about understanding the five or six KPIs that decide why you are profitable or why you have leakage,” he said. “We can support you by not only giving you the what, but also explaining to you the why behind that along the way.”

Whether it’s uncovering what the top 1% of franchisees are doing differently or diagnosing underperformance before it becomes a crisis, BeanSquad’s insights are grounded in both financial and operational realities. 

“There will always be outstanding circumstances to distance why someone may, or may not, get to those goals,” Greenblatt said, “but we can put you on the roadmap to help you succeed.”

A Trusted Bridge Between Franchisor and Franchisee

Greenblatt notes that franchise systems can falter when franchisees use inconsistent bookkeeping vendors or fail to follow a standardized chart of accounts. This makes consolidated reporting difficult and creates confusion at the corporate level.

“I am working with a franchisor right now who is dealing with the fact that their franchisees previously had two providers who were running books haphazardly,” Greenblatt said. “From a franchisor’s perspective, the financials should look similar across all locations. If not, you should easily be able to see why.”

That’s why BeanSquad is increasingly being brought in as a system-wide solution, offering consistency for franchisors and clarity for franchisees. “We can be the bridge for the franchisee to franchisor to ensure that no one is in bad standing,” he said, “while also ensuring that the franchisees, working within a more rigid system, can gain the value that they want out of it.”

For franchisors, financial missteps from franchisees can also trigger compliance headaches. BeanSquad’s end-to-end services — from royalty reporting to revenue recognition — ensure brands stay ahead of the curve.

“We ensure that we do corporate compliance for you,” Greenblatt said. “This could be submitting the P&L or revenue recognition for royalty support. We take care of those so that the franchisor isn’t knocking on your door and saying you forgot something. We don’t want that to happen to any of our clients.”

Financial Education as a Growth Driver

A key differentiator for BeanSquad is its commitment to education. While some franchisees come from finance-savvy backgrounds, others are new to P&L statements, KPIs and revenue recognition.

“If you have a drastically wide range of franchisees from many different sectors, there are some who can look at a P&L and make operational decisions from that,” Greenblatt said. “But you also have franchisees who don’t know about all of that. We want to provide that educational side of it directly back to them.”

By giving operators the tools and understanding to interpret their numbers, BeanSquad enables better day-to-day decisions and long-term growth.

Similarly, BeanSquad is investing heavily in ways to help franchisees benchmark and improve their performance.

“One of the things we are diving into is understanding those benchmarks that allow a franchisee to pull themselves up and differentiate themselves from the crowd,” Greenblatt said. “How do we operate with all the data we have to give the best advisory, consultation, coaching, etc., to say to a franchisee: ‘Here is how you can succeed’?”

With relationships across hundreds of franchise units — including major brands like The UPS Store, Hammer & Nails, Dunkin’, Subway and Cold Stone Creamery — BeanSquad has the real-world data to back it up.

The Bottom Line

For franchisees and franchisors alike, BeanSquad is more than a bookkeeping provider; it’s a strategic growth partner.

“We want to be a key part of your team to ensure you are always ahead of the curve from a financial standpoint,” Greenblatt said. “If a franchisor says you have to operate this way, you may not think it’s right. But if an expert tells you, you’re more likely to say you understand and want to support. We can fit in that middle ground and help make sure both sides work their way towards success.”

Ready to transform your franchise finances? Visit BeanSquad’s website to learn more about their innovative solutions and start your journey toward financial clarity and growth.